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[PDF] The Hockey Stick Principles: The 4 Key Stages To Entr

 
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MessagePosté le: Mar 27 Juin - 08:00 (2017)    Sujet du message: [PDF] The Hockey Stick Principles: The 4 Key Stages To Entr Répondre en citant




Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground.

Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of these different phases:

-The Tinkering Period: The tip of the stick, or the time when you first develop and hone your idea.
-The Blade Years: The formative years when growth can be flat and navigating the unpredictable process of creating a company can be rocky.
-The Inflection Point: The crucial point in time right before your business takes off when it's important for entrepreneurs to prepare and make decisions to properly manage rapid growth.
-Surging Growth: Once your company proves that they have potential, you need to optimize that growth and scale up in a sensible way.

Innovation almost always involves a number of challenges, misdirections, and uncertainty and can take several years of struggle. But The Hockey Stick Principles gives aspiring entrepreneurs and those in the midst of the messy process a realistic, human, and inspiring understanding of what starting an innovative business is like, while teaching you what to look out for along the way as you shepherd your business through to success.








The Hockey Stick Principles: The 4 Key Stages to Entrepreneurial Success epub free The Hockey Stick Principles: The 4 Key Stages to Entrepreneurial Success information wiki author book francais





Think of this early stage model not as your set of answers to how the business will work but as your set of hypotheses to test.The best approach to formulating your model is to begin by considering this essential set of questions: Who will your customers be? What benefits will your product or service offer them? What competitors will you have, and what extra value are you offering customers? What processes will you be creating and then continuing to run the business? What financial, physical, and human resources will you need to run the business? How will you sell and deliver your product at a price or prices that generate a good profit? How much will it cost to produce the product, and how much can you sell it for? How much pricing power will you have? How will you market your product and build customer relationships and loyalty?I don't suggest writing detailed answers for each of these at this early stageThe problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate resultsUh-oh, it looks like your Internet Explorer is out of dateThe chapter on exiting a business is worth the cost of the book aloneThe other was Amanda Bordeaux, founder of Stellar Sitters that connects babysitters with parentsFor instance, if my startup was in the "tinkering" phase, I would only need to focus on the first section of the book, and leave the rest of it unread until I **Disclaimer: I received this book via a Goodreads giveaways contest.I thought this book was filled with practical advice that will be very useful to budding entrepreneursProbably the biggest is that while some successful entrepreneurs do hit on their ideas in a eureka moment, most often ideas emerge over time, and most of them need a good deal of tinkering with.Many hugely successful entrepreneurs started with ideas that were deeply flawed in their original iterationBut don't fall into the trap of believing your plan can tell you how to actually build the business

MLA Citation (style guide)Martin, BobbyEntrepreneurs should reread The Hockey Stick Principles each year as they launch and grow their business because this sage advice will keep on giving as the reader's perspective changes and evolves." --Erich Schlenker, manager of Appalachian State's Entrepreneurship Center Read moreFor years, Tesla looked like a bad ideaIn fact, most of the successful founders I've interviewed and most of those whose stories are told in this book didn't start by crafting a detailed plan, and many had no plan at all.Ryan Allis, the founder of e-mail marketing firm iContact whose story we'll explore more in chapter 2 makes the important point that too much planning may sway you from digging into an idea you might be able to make workCharles Svec marked it as to-read Feb 26, 2016 Dan Fronczak rated it really liked it Feb 03, 2017 -The Blade Years: The formative years when growth can be flat and navigating the unpredictable process of creating a company can be rockyThe problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results The Hockey Stick Principles: The 4 Key Stages to Entrepreneurial Success by Bobby MartinBobby Martin All Formats & Editions See All Formats & Editions Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off

Be the firstIt’s jam packed with real life lessons and true stories of how businesses were built.” Jeff Reid, Founding Director, Georgetown Entrepreneurship Initiative“If you’re considering starting a business, this book is a [hard hitting], real-life view of what it’s likeIt's jam packed with real life lessons and true stories of how businesses were built." --Jeff Reid, Founding Director, Georgetown Entrepreneurship Initiative"If you're considering starting a business, this book is a [hard hitting], real-life view of what it's likeGarrity marked it as to-read Feb 26, 2016 Such people consider the "right" things for their business plan: market size, pricing, break-even quantities, scalability, required financial investments> # Success in business a schema:Intangible ; schema:name "Success in business"en ;Read more about this fascinating study in my blog post250 aFirst edition

(a chain of used car dealerships) were arguably bad ideasDenese marked it as to-read Feb 28, 2016 and at corporate eventsAs we'll further explore later, demonstrating proof of concept and actual revenue growth are what attract outside funding.I've met so many aspiring entrepreneurs who spent two to three years researching and planning their concept and crafting their plans, imagining how the business could best work, pondering whether or not they could afford to devote their time to it, contemplating whether or not to bring in a partner, writing an elaborate business plan, analyzing their personal budget to see if they could afford to quit their jobs, and stalling because they were afraid to take the first stepThe reader can expect to come away feeling well prepared with realistic expectations

Who can forget the mansiere (a bra for men), the coffee-table book about coffee tables, the roll-out tie dispenser, and the periscope for cars that would allow drivers to see better in urban traffic? Unfortunately, he had little success with any of his ideas, but that's not because they were all just wackyFrederick Rotzien marked it as to-read Feb 26, 2016 Similar Authors From NoveListI dont want to charge people and consulting is not what I do for a living, anywayBUSINESS & ECONOMICS / EntrepreneurshipKen Cameron-Weiser marked it as to-read Feb 27, 2016 Martin, cofounder of sales-research firm Vertical IQ, compares the growth patterns of dozens of start-ups to the desired "hockey stick growth" chart, in which a company's linear maturation turns exponential in a moment 171bf2437f


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